Five things, one thread.
A listed company in Tokyo. A boxing joint venture with an all-time great. A blockchain ecosystem built on gratitude. A community platform for a whole city. And a small gym in Johor. They look unrelated. They are not.
abc Inc. — Tokyo Stock Exchange, 8783
Gen Matsuda is President and Representative Director of abc Inc., listed on the Tokyo Stock Exchange Standard Market. The company describes its own north star as "making diversity a currency" — an intent to build systems where doing good is rewarded rather than merely praised.
Its businesses span investment and investee support, real estate, crypto-asset related businesses, AI and robotics, data centres, and sports entertainment. It also owns subsidiaries including the Book and Bed hostel brand.
Source: abc Inc. press releases
Crawford Production Japan — with Terence Crawford
In 2026 abc Inc. announced a basic agreement to form a joint venture with Terence Crawford, the former undisputed world champion, named Crawford Production Japan. It is the vehicle for a combat sports entertainment business the company calls Combat Entertainment 3.0, designed to use Crawford's US pay-per-view expertise and global network.
On 5 June 2026, professional boxer Ryan Garcia was appointed PR Strategy Ambassador of the venture at a business announcement in Tokyo. Later that month the company announced the venture's media and live event operations.
Photo: abc Inc. company release.
abc Inc. has also been a title sponsor of RIZIN, Japan's largest mixed martial arts promotion, beginning with its Hiroshima event, and produced a filmed conversation between RIZIN fighter Ren Hiramoto and Crawford ahead of Hiramoto's comeback fight.
Sources: Basic agreement with Terence Crawford ・ Ryan Garcia appointment ・ Media and live event business ・ Hiramoto × Crawford conversation ・ Oricon News
WOWOO — an economy built on goodwill
Alongside the sports business, abc Inc. develops WOWOO, a blockchain ecosystem built on an unusual premise: that goodwill can be capital. Rather than scoring people by how much they spend, it records what they do for others — and records it in a place nobody can quietly edit later.
The thinking behind it is set out at length in Matsuda's book Goodwill Capitalism, whose argument is simple enough to state in a line: a world where good people lose is not a natural disaster. It is a design fault. And design faults can be redrawn.
Products in the ecosystem include THANKS Bank, where businesses thank their customers rather than the other way round, and THANKS Map, a map of a town that records only acts of kindness and has no mechanism at all for leaving a bad review.
Open State — life in Johor, made simpler
Open State is a community platform for people living in Johor. Trusted local information and practical help for daily life, member rates, and activities open to all ages and nationalities — a hub for Johor Bahru locals and expatriates alike.
It runs in six languages: English, Bahasa Melayu, Chinese, Tamil, Japanese and Korean. That list is the whole thesis. Most platforms for newcomers ship in English only, which quietly means built for foreigners, about locals. Leading with Johor's own languages says the opposite.
Its stated aim is connecting people, business and opportunity across the Johor-Singapore Special Economic Zone. Accounts are free.
More: Open State, explained ・ openstate.asia ・ @openstateasia
Motion Strong Studio — Gelang Patah, Johor
And then there is a small gym in Malaysia. Motion Strong Studio teaches boxing, kickboxing, Muay Thai, fitness and children's classes in Gelang Patah, Johor, a few minutes from the Second Link crossing to Singapore.
It is the least commercially significant thing on this page and arguably the most revealing. The people who build professional fighting rarely stand in a room where a fifty-year-old throws a first jab. That room is where the sport actually lives.
More: JB Striking Guide — an open directory of every striking gym in Johor Bahru, competitors included ・ motionstrongstudio.com
The thread
A blockchain that records kindness. A gym that teaches beginners. A boxing venture built to move value to the fighters who generate it. A listed company whose stated aim is to make diversity a currency.
They are all the same argument in different materials: that the things which actually hold a society together — goodwill, effort, the willingness to show up — have never been properly counted, and that this is a problem of design rather than of human nature.